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The NAYA Fund is proud to be one of the first partners to advertize on BIXI pay stations. These bicycle pay stations, located in the most-frequented sectors of Montreal, are the perfect media to make the NAYA Fund known to all: users, pedestrians and drivers alike. The NAYA Fund was created in 2008 with the aim of supporting the revitalisation of water courses in Quebec. Sean Surkis, NAYA Water’s vice-president, sales and marketing declared: “We’re very proud to partner-up with a new ‘green’ media that’s already quite popular among citizens. BIXI offers a responsible and innovative transport solution for the summer. Our association with the NAYA Fund was natural.”

The creation, visible this spring, aims at launching the first items of NAYA Fund’s fundraiser. Two t-shirts inspired by water will be sold this summer on fondsnaya.org for $30 each. All profits made will be reinvested in water-course revitalisation projects in Quebec. The t-shirts have been designed by young Quebecer designers, are entirely made of cotton and made in Quebec.

The BIXI campaign starts May 25 and will end with summer.

In 2008, Naya Waters announced the establishment of the NAYA Fund for rivers and streams and committed to an investment of $300,000 over a 3-year period for the revitalization of Quebec’s rivers and streams. This financing, redistributed to catchment revitalization organizations via the Fondation de la faune du Québec, is helping to improve the water quality of six different rivers and streams in Quebec. In 2009, the NAYA Fund hopes to build on this excellent start and finance more projects.

That’s why the NAYA Fund for rivers and streams is launching this month two new T-shirts to support the cause and raise even more funds. Both unique T-shirt styles have been created by young Quebec designers and all T-shirts produced are 100% ‘Made in Quebec’. You can get yours for just $30 each, over at the nayafund.org website. All profits will be reinvested in new projects focused on revitalizing more rivers and streams in Quebec.