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The NAYA brand is committed to diverting 1% of its revenues towards environmental protection. This contribution amount is then set aside for completion of concrete projects in Quebec via its partner intermediaries: La Fondation de la faune du Québec and La Table pour la récupération hors foyer.

That is why in 2008, NAYA Waters announced the creation of the NAYA Fund for the revitalization of rivers and streams in Quebec and committed a grant of $300,000 over the next 3 years to six projects for revitalizing waterways in Quebec.

NAYA acknowledges the importance of protecting the environment. For NAYA, this concern is not just a trendy whim, rather it should be mutually shared by all and so must be an integral part of all our business activities. NAYA wants to do its share and strives, on a daily basis, to reduce the environmental impact of its activities.

The Quebec’s Wildlife Foundation is an organization devoted to wildlife initiatives. The Foundation is known and recognized for its rigorous and efficient action in the field aimed at making all Quebecers party to wildlife conservation and development initiatives in their communities.